Marketing Management Class 12 MCQ Questions With Answers
Marketing Management MCQ Class 12 Chapter 11 Question 1.
In order to get feedback about its recently launched immunity-boosting ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited.
(A) Standardisation
(B) Product designing
(C) Customer support service
(D) Gathering and analysing market information
Answer:
(D) Gathering and analysing market information
Explanation:
One of the important functions of a marketer is to gather and analyse market information. This is necessary to identify the needs of the customers and take various decisions for the successful marketing of the products and services. This is important for making an analysis of the available opportunities and threats as well as strengths and weaknesses of the organisation.
Marketing Management Class 12 MCQ Chapter 11 Question 2.
…………….. refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output.
(A) Standardisation
(B) Packaging
(C) Labelling
(D) Grading
Answer:
(A) Standardisation
Explanation:
Standardisation refers to development of standards for production of goods with respect to shape, design, colour and other characteristics. If products are standardised, customers are able to identify a product and its characteristics very well.
Marketing Class 12 MCQ Chapter 11 Question 3.
Which of the following are considered as the pillars of marketing?
(A) Packaging
(B) Labelling
(C) Both (A) and (B)
(D) None of these
Answer:
(C) Both (A) and (B)
Explanation:
Packaging and labelling have become so important in modern day marketing that these are considered as the pillars of marketing. Packaging is important not only for protection of the products but also serves as a promotional tool.
Question 4.
Which of the following functions of marketing helps in building customer’s loyalty and in promoting its sale?
(A) Standardisation
(B) Branding
(C) Pricing of Products
(D) Grading
Answer:
(B) Branding
Explanation:
Branding means giving an attractive name, symbol or identity mark to the product to make a product different from others so that it is known by that name or symbol or mark.
MCQ Of Marketing Management Class 12 Question 5.
Which of the following statements is true regarding marketing?
(A) It is a process whereby people exchange goods and services for money.
(B) It has been referred to as performance of business activities that direct the flow of goods and services from producers to consumers.
(C) It includes many activities that are performed even before goods are actually produced and continue even after the goods have been sold.
(D) All of the above
Answer:
(D) All of the above
Explanation:
Marketing refers to the process of ascertaining consumers needs and supplying various goods and services to the final , consumers or users to satisfy those needs. Basically, marketing is the performance of business activities that direct the flow Of goods and services from producers to consumers or users.
Marketing MCQs Class 12 Chapter 11 Question 6.
Marketing is a………….. process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
(A) Physical
(B) Social
(C) Technical
(D) Psychological
Answer:
(B) Social
Marketing Management MCQ Pdf Class 12 Question 7.
Which of the following marketing functions is concerned with informing the customers about the firm’s products?
(A) Physical Distribution
(B) Promotion
(C) Market Planning
(D) Packaging and Labelling
Answer:
(B) Promotion
Explanation:
Promotional activities include advertising, personal selling, sales promotion and publicity. All promotional activities involve communication with the existing and prospective customers whereby they are made aware of the product, its distinctive features, price, availability, etc. The objective g of promotional activities is to motivate the customers to buy the product
Marketing MCQ Class 12 Chapter 11 Question 8.
Which function of marketing is concerned with the cost and location of target market ?
(A) Promotion
(B) Warehousing
(C) Transportation
(D) Branding
Answer:
(C) Transportation
Explanation:
A marketing firm has to analyse its transportation needs after taking into consideration various factors such as nature of the product, cost and location of target market and take decisions in respect of mode of transportation to be chosen and other related aspects.
MCQ On Marketing Management Class 12 Chapter 11 Question 9.
Samay wanted to purchase a car with the latest standards and possessing features to minimize pollution. He saw an advertisement and subsequently visited the showroom of the company where the car was displayed. In his discussion, the marketing manager told Samay that the company is providing credit facilities, maintenance services and many other useful services on account of which the company is experiencing repeat sales and has been able to develop brand loyalty. Thus, ………….marketing function is being discussed between the marketing manager and Samay.
(A) Branding
(B) Customer support service
(C) Promotion
(D) Physical distribution
Answer:
(B) Customer support service
Explanation:
A very important function of the f marketing management relates to developing . customer support services such as after sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services and consumer information. All these services aim at providing maximum satisfaction to the customers, which is the key to marketing success in modern days.
Class 12 Marketing Management MCQ Chapter 11 Question 10.
Match the FUNCTIONS of Marketing in Column I with the appropriate ACTIVITIES in Column II.
| Column I | Column II |
| (a) Marketing Planning | (i) Providing basis for distinguishing the product of a firm with that of the competitor. |
| (b) Product Designing and Development | (ii) Specifying the action programmes to achieve different objectives. |
| (c) Branding | (iii) Making the product attractive to the target customers. |
(A) (ii), (iii), (i)
(B) (iii), (ii), (i)
(C) (ii), (i), (iii)
(D) (iii), (i), (ii)
Answer:
(A) (ii), (iii), (i)
MCQs Of Marketing Management Class 12 Question 11.
Rohan is manufacturing lunch boxes for school going children. To maximize the profits, he decided to improve their quality and added a hot case to the boxes. As a result of this improvement in the product, its sale increased gradually. Which of the following marketing philosophy was involved:
(A) Product
(B) Prize
(C) Standard
(D) None of the above
Answer:
(A) Product
Explanation:
Product improvement became the key to profit maximisation of a firm, under the concept of product orientation. With the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. Therefore, the emphasis of the firms shifted from quantity of production to quality of products.
MCQ Marketing Management Class 12 Chapter 11 Question 12.
Creams and medicines are the examples of ………….. products.
(A) Convenience
(B) Shopping
(C) Speciality
(D) None of the above
Answer:
(A) Convenience
Explanation:
Those consumer products, which are purchased frequently, immediately and with least time and efforts are referred to as convenience goods.
MCQ Of Business Studies Class 12 Chapter 11 Question 13.
That part of a brand which can be recognised but which is not utterable is called
(A) Brand Mark
(B) Trade Mark
(C) Brand Name
(D) All of these
Answer:
(A) Brand Mark
Explanation:
That part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering.
Class 12 Marketing MCQ Chapter 11 Question 14.
“A popular brand of Hair Conditioners comes in different categories for different hair, say for normal hair and for other categories”. dentify the function of labelling in the above example.
(a) Providing information required by law
(b) Describe the product and specify its contents
(c) Grading of products
(d) Promotion of products
Answer:
(c) Grading of products
Explanation:
Grading is the process of classification of products into different groups, on the basis of some of its important characteristics such as quality, size, etc.
Question 15.
A car manufacturer offers to sell a particular brand of car at a discount of ₹ 10,000 for a limited period.
Identify the sales promotion activity in the above example.
(A) Refund
(B) Product combinations
(C) Rebate
(D) Discount
Answer:
(C) Rebate
Explanation:
Offering products at special prices, to clear off excess inventory is called rebate.
Question 16.
Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?
(A) Promotion
(B) Market
(C) Product
(D) Place
Answer:
(C) Product
Explanation:
In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with ability to satisfy customer needs.
Question 17.
Quick Foods Ltd. is a food delivery service app that has recently faced criticism for tampering of their products by their delivery boys. The company decided to put a hologram seal on the food packets in order to protect the contents from being tampered with along with a safety warning for the consumers to check the seal on delivery conceptof marketing has been discussed in this case which is not only performing an important function of communicating with the potential buyer but also promoting its sale.
(A) Labelling
(B) Product designing and development
(C) Branding
(D) Packaging
Answer:
(A) Labelling
Explanation:
Labels are useful in providing detailed information about the product, its contents, method of use, etc.
Question 18.
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
(A) The advantage of registering Trade Mark is to get exclusive legal rights for its use and no other firm can use this mark to sell similar goods.
(B) Promotion mix refers to the decisions related to sales promotion tools used by an organisation to achieve its objectives.
(C) Product mix includes activities that are involved in transferring the ownership to customers and to make the product available at the right place at the right time.
(D) None of the above
Answer:
(C) Product mix includes activities that are involved in transferring the ownership to customers and to make the product available at the right place at the right time.
Question 19.
”Buy appliances worth ₹ 15,000 and get a discount voucher of ₹ 3,000.” Which of the following sales promotion activity is being depicted here?
(A) Discount
(B) Usable benefits
(C) Rebate
(D) Quantity gift
Answer:
(B) Usable benefits
Question 20.
‘Buy two get one free’ is printed on the label of the package of toothpaste. Which labelling function is being performed by this statement ?
(A) Describe the product
(B) Identification of the brand
(C) Grading of product
(D) Sales promotion
Answer:
(D) Sales promotion
Explanation:
An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. Labels play an important role in sales promotional schemes launched by companies.
Question 21.
Sumit has been using ‘Smooth Shave’ a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the near-by store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
(A) Undermines social values
(B) Confuses the buyers
(C) Encourages sale of inferior products
(D) Adds to cost
Answer:
(B) Confuses the buyers
Explanation:
So many products are being advertised which makes similar claims that the buyer gets confused as to which one is true and which one should be relied upon.
Question 22.
‘Ultimate Televisions Ltd.’ is offering its 50″ TV sets at a discount of ₹ 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by ‘Ultimate Televisions Ltd.
(A) Discount
(B) Refunds
(C) Rebate
(D) Quantity gift
Answer:
(C) Rebate
Question 23.
The advertisement of a tour and travel agency states the following in its advertisement Visit ‘Jaisalmer-The Golden City’, Visit ‘Jaipur- The Pink City’, Visit ‘Udaipur-The City of Lakes’. What is being marketed by the agency through the advertisement ?
(A) Experience
(B) Place
(C) Ideas
(D) Services
Answer:
(B) Place
Question 24.
Prateek took his nephew Raman for shopping to ‘Hamleys’ to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
(A) Quantity gift
(B) Product combinations
(C) Lucky draw
(D) Sampling
Answer:
(B) Product combinations
Explanation:
Product combinations is offering another product as gift along with the purchase of a product, say offer of a pack of 1/2 kg of rice with the purchase of a bag of aatta (wheat flour)
Question 25.
Match the CATEGORY being marketed in Column I with the correct EXAMPLE in Column II.
| Column I | Column II |
| (a) Ideas | (i) Film festival |
| (b) Experience | (ii) Family Planning |
| (c) Events | (iii) Mountaineering |
(A) (ii),(iii),(i)
(B) (iii), (ii), (i)
(C) (ii), (i), (iii)
(D) (iii), (i), (ii)
Answer:
(A) (ii),(iii),(i)
Assertion and Reased Based MCQs
Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as:
(A) Both (A) and (R) are true, and (R) is the correct explanation of (A).
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Question 1.
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Answer:
(A) Both (A) and (R) are true, and (R) is the correct explanation of (A).
Explanation:
Personal selling is a very effective promotional tool, which helps in influencing the prospects about the merits of a product and thereby increasing its sale.
Question 2.
Assertion (A): The design of the product contributes«. to making the product attractive to the target customers.
Reason (R): Customer support services are very effective in bringing repeat sales from the customers and developing brand loyalty for a product.
Answer:
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
Explanation:
A good design can improve performance of a product and also give it a competitive advantage in the market.
Question 3.
Assertion (A): That part of a brand, which can be spoken is called a brand name.
Reason (R): That part of a brand which can be recognised but which is not utterable is called trade mark
Explanation:
That part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering. A brand or part of a brand that is given legal protection is called trademark.
Question 4.
Assertion (A): Advertising is an impersonal form of communication.
Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.
Answer:
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
Explanation:
Advertising is an impersonal form of communication. It is less forceful than personal selling as there is no compulsion on the prospects to pay attention to the message.
Question 5.
Assertion (A): In personal selling a direct face- to-face dialogue takes place that involves an interactive relationship between the seller and the buyer.
Reason (R): Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making sale.
Answer:
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
Explanation:
Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication.
Case-Based MCQs
I. Read the following text and answer the questions given below:
Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous ‘Bhujia-Sev’. It was a quick-selling product for locals and foreign tourists. His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, ‘Bhujia-Sev’ remained the most popular product of the brand creating maximum revenue.’Yamuna Ki Bhujia’ offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name.
Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for ‘Yamuna Ki Bhujia’ instead of bhujia-sev. ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through internet selling.Promotion of the brand had always been low profile, till the increase in competition pushed itto hire the services of a professional advertising agency, VIGYAPAN PVT. LTD. for promoting the product.On the advice of VIGYAPAN PVT. LTD., ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.
Question 1.
‘His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with concerned authorities.’ With reference to the given text ‘Yamuna ki Bhujia’ is a…………giving it a legal protection against its use by anyone else.
(A) Brand value
(B) Trademark
(C) Trait mark
(D) Brand mark
Answer:
(B) Trademark
Explanation:
A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus, the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country.
Question 2.
‘Yamuna Ki Bhujia’ offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name.Identify the factor affecting the element of marketing mix being discussed above.
(A) Marketing methods used
(B) Objectives
(C) Extent of competition in the market
(D) Product cost
Answer:
(A) Marketing methods used
Question 3.
‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.
(A) Storing and assorting products in order to create time utility.
(B) Regarding the channels or using intermediaries.
(C) Both (A) and (B)
(D) Regarding branding, packaging and labelling.
Answer:
(B) Regarding the channels or using intermediaries.
Question 4.
On the advice of VIGYAPAN PVT. LTD., ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing better relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc. Name the department in the organisation which is generally responsible for performing the above important task of managing public opinion.
(A) Marketing department
(B) A separate department created in the firm for the purpose
(C) An outside agency
(D) Any of the above
Answer:
(D) Any of the above
II. Read the following text and answer the questions given below:
‘Hayaram’ is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
But it is also concerned about the impact as the potential customers or the prospects can’t be delivered the message compulsively. So there is one scheme the company has decided to launch where chips will be provided with an additional cold drink for a particular time period. It not only satisfies its customers but also provides employment to handicapped people.
Question 1.
The above para describes the combination of variables used by Hayaram to prepare its market offering. The combination of variables used by ‘Hayaram’ to prepare its market offering is termed as……….
(A) Promotion mix
(B) Sales Mix
(C) Price Mix
(D) Marketing Mix
Answer:
(D) Marketing Mix
Explanation:
Marketing mix is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
Question 2.
“It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time.” Identify the element of marketing mix stated above.
(A) Product
(B) Price
(C) Place
(D) Promotion
Answer:
(C) Place
Explanation:
Place or Physical Distribution include activities that make firm’s products available to the target customers.
Question 3.
Identify the sales promotion technique decided to be used by ‘Hayaram’.
(A) Product combination
(B) Rebate
(C) Quantity plus
(D) Usable benefits
Answer:
(A) Product combination
Question 4.
“It charges a comparatively higher price than its competitors as it sells quality products.” Identify the element of marketing mix stated above.
(A) Product
(B) Price
(C) Place
(D) Promotion
Answer:
(B) Price